The Portfolio
L.I.T MARKETING
Every brand has a story.
Two case studies in taking an established public figure and building the systems, content, and positioning behind a brand people actually follow.
Strategy & Thought Leadership
From decorated leader to sought-after voice
Mike Manazir built a career at the highest levels of naval leadership. My work has been building the infrastructure and content strategy that turns that authority into a following, in his newsletter, and in front of sponsors.
Scope of Work
Content Management
Ongoing content calendar, production, and posting across Instagram, LinkedIn, and Facebook.
Content Strategy
Positioning, messaging, and content direction tied to his goals as a speaker and author.
Newsletter Management
Full kit infrastructure: welcome automation, double opt-in flow, visual automation logic.
Media Kit
Built his sponsor media kit and speaking kit with follower data, past engagements, and speaker reel.
Speaker Reel
Produced his speaker reel to support keynote and speaking engagement bookings.
Weekly Analytic Reports
Newsletter and social performance compiled into easy-to-read summaries with action steps.
Explore Section Results — LinkedIn Engagement, 30-Day Window
Brand Repositioning & Event Marketing
From football legacy to nonprofit thought leader
The goal wasn't to erase the football story. It was to add the one people didn't know yet. Danny's public brand centered on his NFL career — my role was guiding his Instagram presence and speaking positioning toward a fuller story: his work through Desire Street Foundation and his voice as a thought leader, not just a former athlete.
Picklebowl Event — Media & Sponsor Coordination
Served as media lead for Picklebowl, sponsored by Heisman, Lifetime, and AllState. Conducted on-site interviews, coordinated event marketing, and worked directly with sponsor teams to align messaging across partners.
Picklebowl Content Performance
1:1 Consulting & Advising
1:1 Strategy Sessions
Recurring advising sessions to guide brand direction and content decisions.
Brand Positioning
Guidance on shifting the narrative from "former NFL QB" to nonprofit thought leader.
Content Direction
Recommendations for how Desire Street's work could show up authentically on Instagram.
Additional Experience
Other brands I've worked with
HER Campus Magazine
Marketing management, curated brand collaborations for YSL Black Opium, SunBum, and Origins.
YSL Beauty
"Most Creative Campaign" award, YSL x HER Campus Magazine.
Cedar Path
Church building consultants and spiritual development coaches. Web development and marketing consulting.
Mimiinthecity
Influencer. Marketing consulting and brand revitalization audit.
Campaign Work
YSL & Origins
YSL Beauty x HER Campus
Origins x HER Campus
Content & Events
Content I've created
Thayers
Diptyque
Nespresso x Hotel Lobby
Every brand has a story to tell.
I operate on two core beliefs: find the story underneath the one people already know, and build the system to tell it consistently.
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