Project and
Campaign Highlights
Beyond Social : Media and Representation
In addition to social media strategy and execution, I have represented clients in media opportunities and professional events. For example, I received an award and was interviewed on behalf of my client, Mike Manazir, during the Chris Voss Summit. I offer this support when needed to ensure my clients’ brands are consistently represented with professionalism and clarity.
HER Campus Magazine: YSL Campaign
Partnering with Her Campus Magazine, I developed marketing strategies for a YSL Perfume campaign and hosted a branded photoshoot. This campaign combined creative direction and strategic social promotion to drive engagement and visibility for the brand on a university-level platform. The campaign later gained recognition as “Best Campaign of the Year” within Her Campus, highlighting both its creativity and measurable impact.
HER Campus Magazine: SunBum Campaign
I contributed to the SunBum campaign in partnership with Her Campus Magazine, which promoted the brand’s sun-safe, beach-inspired lifestyle to students. My involvement included supporting campaign rollout and marketing execution to align branded content with SunBum’s youthful identity. While the campaign photography was produced by another creative, my role ensured the strategic messaging and student engagement goals were met.
HER Campus Magazine: Origins Skincare
Through Her Campus Magazine, I collaborated on the Origins skincare campaign aimed at introducing students to clean, natural beauty products. I contributed to campaign strategy, branded activations, and promotional support to connect the brand with a student audience. While the visuals were photographed by another creative, my role focused on the marketing execution and campaign impact, ensuring Origins’ values of wellness and sustainability were clearly highlighted.
Impact Incubator: Social Media Consulting
As a new nonprofit organization, I consulted with their media team to showcase student growth and program impact through social media. My role included guiding strategy, developing storytelling content, and highlighting team-building skills designed to help students transition successfully into professional life.
Penn State Prevention Research Center: Research Video Campaigns
I worked on a series of video campaigns featuring researcher stories and program development. By focusing on authentic narratives and clear visual communication, these campaigns highlighted the center’s innovation while building awareness for their work.
Leadership Book Launch: Mike Manazir
I managed the digital campaign for Mike Manazir’s book launch, leveraging a mix of organic content, highlight reels, and paid promotion sites. This multi-platform push not only boosted book awareness and sales but also elevated Mike’s brand as a leadership and career coach.