Scaling Leadership Influence: Mike Manazir’s Digital Growth Journey .
A clients case study story
Client Introduction
Client: Mike Manazir | Best Selling Author
Niche: Leadership and Career Development | Non Fiction
Main Goal: Engagement, Visibility, Set the Foundation
Book Sales
Main Challenge: Mike’s Instagram had low engagement and lacked a clear brand voice. Most content centered around promoting his book, but it needed to better highlight Mike himself as the author and thought leader behind it.
Mike Manazir (Best Selling Author) and Alora Benitez (CEO L.I.T)
Approach
Authentic Storytelling
To deepen Mike’s connection with his audience, I shared personal storytelling posts inspired by his newsletter and professional journey. I assisted in creating custom video scripts and coaching for his short form content. In addition, making captions more authentic and conversational, we created a stronger sense of relatability and trust. This approach positioned Mike as a thought leader while also making his content feel more human and engaging.
Boosting Reach With Engaging Content
I produced short-form videos featuring Mike’s leadership insights and speaking engagements to capture audience attention quickly. Adding on-screen text, editing audio quality, and editing clear video hooks made the content more accessible and improved retention rates. These videos consistently outperformed static posts, driving higher engagement and reach across platforms.
Used Specific KPI’s To Guide Performance
I tracked and reviewed weekly analytics to identify which formats, captions, and topics performed best. By consistently refining our approach based on real-time data, we increased Mike’s visibility and improved audience retention. This iterative, insight-driven strategy ensured every piece of content served a purpose.
Used Paid Campaigns Wisely
To maximize exposure for Mike’s book Lead to Win, I leveraged paid book promotion sites during key campaign windows. By integrating these efforts with organic content, we expanded his reach and connected with a broader leadership-focused audience. This blended strategy supported higher sales while maintaining brand consistency.
Cohesive Branding
I created clean, branded graphics that aligned with Mike’s professional image and leadership positioning. Consistent color palettes, typography, photography for the book campaign and visual elements helped establish a strong and recognizable brand across platforms. This elevated his online presence and created a polished, authoritative aesthetic that matched his expertise.
Feed Curation
I curated Mike’s feed to create a cohesive, professional story that reflects his credibility as a leadership coach and author. Each post was designed to balance motivational insights with thought leadership, building trust and authority with his audience. I also optimized his bio and highlight section to clearly showcase his expertise and direct visitors toward his books, speaking opportunities, and media features. Together, these elements make his profile polished, engaging, and strategically positioned to increase visibility and conversions.
Results
When I began working with Mike in August 2024, his account had 3,867 views in July. By September, I grew his views to 6,708 and increased his reach by 113%, from 565 accounts reached to 1,657. Fast forward to this year, within a 90-day period, I helped him achieve 10,201 views and a 358.5% growth in reach. To date, Mike’s content receives over 14,000 views, resulting in stronger engagement, with significant increases in saves, shares, profile link clicks, and overall interaction with his content. (68.9K on most recent post)
All videos, content ideation, caption optimization, feed layout, and graphic design were created by L.I.T. Marketing/ Alora Benitez. Additionally, select photography and video shots were produced in-house.
Before
After
Mike’s Speaker Reel : Edited by L.I.T Marketing/ Alora Benitez and partially filmed by L.I.T Marketing/ Alora Benitez
Key Takeaways
Sustained Improvement
We didn’t just get a “one-time spike”; there is consistent growth with his account from last year to this year.
Higher Visibility
Views and reach more than doubled again this year, meaning his content is getting in front of more people, more often.
Quality Engagement
The fact that reach translated into saves, shares, and profile link clicks shows the strategy didn’t just chase numbers — it drove meaningful interactions that connect to conversions (book sales)